For Ewa Stanclik Goldsmith Workshop, we created a new website dedicated to handcrafted wedding rings. The project was designed to preserve the distinctive character of the previous site while presenting the brand in a cleaner, more modern and fully responsive format.
The main challenge was to create an elegant digital setting for the workshop’s offer and extensive catalogue of wedding ring designs. We used a refined dark visual language, gold accents, large typography and strong product photography to emphasise craftsmanship, quality and the individual nature of the service.
The website was built in WordPress using Divi 5. We prepared the homepage, ring catalogue, individual model pages, an about section and contact page. WooCommerce is used as a structured catalogue rather than a traditional online shop, because the purpose of the website is to present designs and generate enquiries from couples looking for bespoke wedding rings.
Mobile usability was also an important part of the project. Navigation, imagery, calls to action and the catalogue layout were refined for smartphones, where wedding inspiration is often browsed. The structure also makes it easy to add new ring models while keeping the visual presentation consistent.
We organised the information architecture and navigation and prepared the technical foundations for future SEO development. The website can grow with additional content and collections without losing the calm, premium character expected from a specialist jewellery brand.
The result is a coherent, modern and responsive website that combines traditional goldsmith craftsmanship with a professional online presence. It gives the workshop a strong visual showcase and a practical foundation for attracting new customers.
Need a similar website for a premium brand or specialist workshop? Explore our business website design and SEO and content services.
